Digital printing is a type of printing from a digital image directly to a wide array of media. In general we use the term to refer to professional printing where jobs from desktop publishing and other digital sources are printed using large-format or high-volume printers. This type of printing allows for on-demand printing, short turnaround time, and even a customization of an image such as variable data. The savings you will find in labor and the continual evolving capability of our digital presses means that your choice in digital printing will match or even supersede your use of traditional offset printing technology. The adoption of digital printing will allow you to print a large quantity of customized sheets at a low price.
Quicker Turnaround Times
With no plates to create and no “make ready” time a digital job can be on press in minutes, not hours or days as is the case with an offset press.
Cost Effective for Small Runs
With digital printing, if you only need 100 copies of a document we only have to print 100 copies. With traditional offset printing the pressman will need to run hundreds of sheets through the press before the plates get inked up and start printing quality sheets. All the “make ready” is wasted paper that cost money and is certainly not environmentally green.
Yes, digital technology has evolved to the point where many people actually prefer the quality of digital printing over offset printing. Colors tend to be brighter and more intense as ink on a digital press is not absorbed (and dispersed) into the paper fibers. The short runs offered by digital print mean that companies can tailor their message to their audience. It is economic both in the sense of time and finance. Companies can produce what they want, when they want it, tailored to who they want to. It's about delivering the right message, to the right people, at the right time.
Personalize Your Message with Variable Data Printing
Influence Graphics offers variable data printing to help you personalize your message to your customers. Because we are digital, we have the ability to personalize each and every copy of any document.
Whether it’s 100 or 5,000 copies each will speak directly to your potential customer and send a message that you are in tune with your customers.
Digital printing has transformed the landscape and allows us to provide fast, high quality, short run printing at affordable prices.
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