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Davis Printing Company, Inc. Product Line Sheet

THAT'S RIGHT WE HAVE DIGITAL

What does digital printing mean?Digital printing is the process of printing digital-based images directly onto a variety of media substrates.... Digital files such as PDFs or desktop publishing files can be sent directly to the digital printing press to print on paper, photo paper, synthetics, cardstock and other substrates. Advantages of digital printing• Full color. Various design possibilities with full color and gradation print without the limitation of colors.• Quick delivery. Full color print is done in one process without using plates....• Color matching time is reduced....• Low cost....• Simple....• Small volume production....• High added value....• Environmentally friendly.... Variable data printing (VDP)Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on self mailers, brochures or postcard campaigns. Davis Printing Company, Inc. offers variable data printing to help you personalize your message to your customers.Whether it’s 100 or 5,000 copies, each will speak directly to your potential customer and send a message that you are in tune with your customers. Digital printing has transformed the landscape and allows us to provide fast, high quality, short and long run printing at affordable prices.

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